About Noodl
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August 31, 2023

Why choose Noodl?

You might be part of an early startup building your MVP, on an innovation team creating POCs, or a product owner or designer creating and shipping your V2 product.

Noodl could play a truly empowering role in the success of your digital product finding its way into users’ hands.

Is Noodl a good choice for you?

For some, Noodl is an entirely new way of working. It’s not pure drag-and-drop, and it’s not about making your coding better. It’s about unlocking the ability to build what you need quickly, getting insights from users, and all without the need for big tech investments.

Noodl is built to support Continuous Design & Development processes - meaning we support your efforts to build what you want quickly and get signals and insights from stakeholders or users continuously.

While there are plenty of ways to simply building quickly, Noodl is driven by user-centricity and design-driven processes - the focus is on building the right thing quickly and iteratively.

Unlike most low-code and no-code tools out there, Noodl uses data and nodes as its central building blocks rather than only focusing on limited drag-and-drop interfaces. This allows more granular control, and you can very quickly build powerful custom apps that won’t sacrifice functionality or the user experience. 

What does Noodl output?

Today, Noodl creates SPAs, or Single Page Applications web apps. Many SaaS apps and sites are built as SPAs, and even the giants like Facebook, Google Maps, and Twitter have been built as SPAs as well.

Noodl outputs highly performant web apps that can even be packaged up for the Apple AppStore or Google Play Store.

Is Noodl for me?

Many people only need a simple landing page, and there are some great drag and drop tools out there to get you started on that. However, many product developers and designers are trying to build something new, experiment with the design, or deliver something more advanced without the need of a huge coding team.

We’ve seen teams bring apps to market 4X faster and cheaper using Noodl, and run tests with users and stakeholders as early as week 2.

Remarkably, Noodl can be used to build early prototypes and POCs and you can stay in the same environment and project all the way through shipping and maintaining your app.

Noodl has been used to create apps for a wide range of companies, so there's a good chance it will fit in with your team's needs.


Nike computer vision campaign app in Noodl.


Can I use 3rd party libraries in Noodl?

You bet. We already have a number of third party modules available that cover things like:

  • Third party design systems 
  • User management
  • Web camera
  • Translation
  • Form validation
  • UI animation
  • ...and more

You can also create your own modules that are based on third party services or use the REST functionality to simply connect to other APIs.

What can I build with Noodl?

  • Data-driven apps
  • SaaS app or site
  • E-commerce apps
  • Unique brand or marketing experiences
  • Social experiences
  • Apps for connecting to consumer goods or other hardware
  • Content-rich experiences driven by a headless CMS
  • Web Apps where users and account management is key
  • And much more

What are the limitations of Noodl?

Since our current focus is on web apps, if you require some native functionality like Bluetooth connectivity, you might be better off with code. That’s not necessarily the case all the time, so you can always hop onto our Discord server to chat with us directly.

Where is my app hosted?

Out of the box, your project is hosted in our cloud (based on Parse / MongoDB). But we have options for you to work towards your own private box that we host, or even to your own solution. 

What about collaboration and version control?

You came to the right place. It’s super easy to invite people to collaborate in your Noodl project or manage workspaces for your team.

Noodl uses a modern distributed version control based system based on Git. 


Track your product collaboration with Git branches and collaboration

Does Noodl have a steeper learning curve than other no-code platforms?

For some people, Noodl can require a little more effort than pure drag-and-drop, but in no-time you’ll find yourself building advanced apps and experiences without massive investment in engineering.

For beginners it can take a week or two to explore and get familiar with the node-based model. However, getting started with the front-end can be really simple with our Figma import.

If you’ve worked with technologies like Wordpress, CSS, Excel, Javascript, or databases previously, you’ll start getting the basic concepts pretty quickly. 

Noodl is full-stack as well, meaning you can develop both the front-end and back-end experience and logic. Sometimes a single person is comfortable with both, but small teams often use Noodl as well.

We have loads of resources to get you started and offer training and bootcamps as well.

Is it worth spending spending the time to learn Noodl?

Yes! If you’re building anything more than static sites and user experience is critical to you, and you don’t have the resources to spend on a team of software developers, than Noodl is the best way to build your vision and get into the hands of users early.

Can I get the benefits of Noodl without having to learn it myself or having a team in place?

Absolutely! You can still get your app built faster and better without you or your team needing to learn the platform. 

We offer services and partner teams around the world that can help with:

  • Noodl app design and development
  • Team augmentation for Noodl projects
  • Running UX testing and insights programmes
  • Training and workshops
  • Custom integrations

So should you choose Noodl to build your web app?

We think there are three main reasons Noodl might be a good fit for you:

  1. You want to build a web app that can evolve based on real user or stakeholder feedback quickly and continuously
  2. You have an idea or design that can’t easily be realised by standard no-code or low-code platforms
  3. You don’t have access to a team of veteran software engineers to execute on points 1 or 2

Contact us to learn more.


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