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CASE STUDY

From early MVP to success: The growth of a SaaS tool for automating and managing sales commission

Company
Project length
Team size
1,5 FTE development team
Case study
December 20, 2022

From early MVP to success: The growth of a SaaS tool for automating and managing sales commission

Salesramp a SaaS tool for automating and managing sales commission built on Noodl goes from early MVP to 1.2M euro funding and product growth.

Highlights:

  • Sales commission platform built on the Noodl low-code platform lands 1.2 million euros in funding.
  • Founder with a product design background creates a custom, scalable platform.
  • Collaborates with traditional coders to scale

The French company SalesRamp, founded by Grégoire Démogé, used Noodl to build its SaaS tool to help companies automate commission calculations for sales teams.

"I have tried many different no-code tools, around 10. But each time I tried to build a somewhat complex feature, I was utterly stuck. On the other hand, Noodl has been built where there is always a way to build what you have in mind (without any dirty workaround). It is fun to use, and you are able to ship very fast."
Grégoire Démogé, Co-Founder & CPO at Salesramp

SalesRamp solves a critical problem for sales-oriented companies. Grégoire explains:

“Our product is a sales compensation platform to help companies automate and manage the commission plan of their salespeople. Basically, 90% of companies still use spreadsheets to calculate commissions. This causes a lot of problems, for example:

  • Either salespeople have no idea how much they are going to get paid at the end of the month, or they spend hours calculating commissions on their own using some complex spreadsheet
  • Sales managers or finance teams waste days each month calculating commissions
  • Short-term challenges (a.k.a Spiff) are very effective tools to motivate your sales team. But it is painful to manage with a spreadsheet.”


Although Grégoire has some limited coding experience from the past (his background is mainly as a Product Manager and Product designer), Noodl allowed him to build the first version of his product alone. This first version was enough to onboard the first customers and raise money.

“I didn’t have any front-end skills. I only knew about node.js and was looking for a solution to help me build our MVP. Plus, we needed a proof-of-concept to start onboarding customers and raising money.” says Grégoire when asked to explain why he went for a low-code solution.

“I have tried many other ‘no-code’ tools - around 10 (the most well-known one is Bubble). But each time when I tried to build a somewhat complex feature, I was completely stuck. On the other hand, Noodl is designed in a way where there is always a way to build what you have in mind (without any dirty workarounds). It is fun to use, and you can ship very fast.”

“As a product person, I am able to iterate on user flows much faster. When I am doing a usability test, if I realize that something does not work, I can fix it on the spot without any dev time.

I can build things as fast as I would build a prototype, but it’s actually a finished product. It’s remarkable.”

The development grew into a small team as the product and company expanded.

The product is complex, especially on the backend, as it connects to many different CRM tools as data sources for the commission calculations. Nevertheless, Noodl greatly improved the time to market for the platform.

“With Noodl, I could ship a product probably 1.5 to 2 times faster than with code. If our app wasn’t that ‘back-end heavy,’ probably 3X faster.”

Note: The latest versions of Noodl have added the option of using nodes and connections on the backend, making the backend as fast to develop as the front end. Learn more about Noodl Cloud Functions.

The product launch was a success, with the majority of the time and effort focused on developing a solid backend infrastructure. This focus paid off, as the launch was completed in just three months. The efforts of the team were further validated by the fact that the company was able to raise 1.2 million euros in funding. Overall, the successful launch of the product is a testament to the hard work and dedication of the team at Salesramp, and sets a strong foundation for future growth and success.