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April 19, 2022

Top 3 customer insight platforms startups should consider before building their MVP

From connecting on Slack to Salesforce to Mixpanel, every startup knows that connecting with and learning from users is critical from day one. But with so many platforms out there, is it possible to juggle all of them?

There are many types of data, and it’s critical to get a well-balanced picture of your users so you can design and ship the best experience to them. You can use an automation platform like Zapier to quickly connect powerful third-party platforms to your MVP (or even pre-MVP or prototype!) release.

To make your way to the product-market-fit holy grail, make sure to have a plan for platforms that can deliver these three types of customer data and insights:

  1. Customer Relationship Signals
  2. Quantitive Metrics
  3. Direct team-member connections

Pro-tip

Depending on how you choose to develop your MVP, it could just take you 5-minutes to connect a customer insights platform with your app, so choose what fits best for you.

If you don't have a large dev team or simply want to accelerate your ability to reach users, a no-code or low-code platform can accelerate both the development time and how quickly you can capture your customer insights data.

Let’s dive in and look at examples of each platform and data type!

1. Customer Relationships: you need your signups in a CRM!

As a startup with an MVP, you need to know your users intimately and be in close contact with them. Today’s CRM systems are super powerful when it comes to that. Two popular CRM systems are Hubspot and Salesforce, but there are many more from which to choose.

You can pass along any info or state about your user to your CRM. From your CRM system, you can set up automated and super-targeted marketing campaigns.

There are many different types of Noodl triggers to build a Zap from, for example, “User Created”


Zapier tip: Connect your app to your CRM Zap and set it up so that whenever a new user is created in your database, create the same user in your CRM system. Don’t forget to forward any data about the user, so you keep that in your CRM system as well.


2. Quantitative Metrics: track your user’s behaviour in Mixpanel

If you are launching a new digital product, there is almost nothing more important than understanding your users. Which content and features are your users interacting with? How many users retain? Weekly active minutes? Who are those users, where are they from? The list goes on. A very popular tool to collect, analyse, and visualise this data is Mixpanel. Send events to Mixpanel when your user triggers any event and create graphs, reports and insights from it. It’s also free for a limited set of users, so it’s a great way to get started.


You can create a new Mixpanel event when a specific cloud function is called in Noodl.


Zapier tip: Mixpanel has a very easy to use Zap that can create user events and store them in your Mixpanel project. With a platform like Noodl, you can trigger the zap through a Cloud Function call in Noodl and provide any number of parameters. Once your Zap is set up, capturing a new event is done through only one node in Noodl.

3. Direct connections - Connect Slack or Discord to your web app

All the big team communication software (Slack, Microsoft Teams, Discord, etc.) have Zaps available to send messages both to your end-users but also to your own team! By connecting a Zap to your app, you can broadcast messages to your team when something important is happening in your users’ journey in your web app. This allows you to reach out quickly and connect with them to get user feedback or deliver support.

Zapier Tips: A new user signs up? Post a message in your Slack channel so your customer support team on Discord can reach out directly. A user reported an issue through a form? Post it to your Slack channel (or use a ticket handling software like ZenDesk – that’s also a Zap!). Did someone fill out an NPS form? Post the results and any written feedback in your Microsoft Team user feedback group.  The possibilities are endless.

The Noodl Zap in Zapier

How to get started?

Sometimes it feels like getting robust and meaningful data isn’t accessible early in your MVP journey. But if you’re using a low-code or no-code platform with integrations to Zapier, these capabilities can even be free.

Basic apps or pages

For novice users that know they don’t require unique UX or data experiences, there are dozens of no-code alternatives on the market. For static landing pages Webflow, Squarespace, and Wix are all excellent alternatives.

For startups with a bigger vision

Build Dynamic, data-driven, and extensible web apps with more customer insights.

There’s an option for those who want to avoid the typical limits of no-code but still don’t want to spend all their time in code either. Noodl, free for startups, enables you to build custom web apps completely without code, but adds the option to extend the platform with some code and seamlessly collaborate between product designers and developers.

Noodl also offers startups free technical advisors to help advise on the best practices to get to MVP and your next fundraising round.

To get a sense of how Noodl works with Zapier and Mixpanel, check out this video:


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