In this interview, we had the pleasure of talking with Mitch Schwartz, partner, designer, and developer at PragmaFlow. PragmaFlow recently adopted Noodl as its low-code development platform to build solutions for its clients. Mitch shares insights into their decision to choose Noodl and highlights the remarkable achievements of a recent project for a sales and marketing agency.
One notable achievement discussed is the development of a sales funnel application that resulted in a remarkable over 50% increase in the agency's closing ratio and substantial monthly cost reduction. Mitch explains how Noodl played a pivotal role in the success of the project
I’m Mitch Schwartz, partner, designer, and developer at PragmaFlow. My background is in design, project management, team collaboration, and a tiny bit of robotics.
PragmaFlow is a software company started by Steven McKeown, and I joined shortly after its inception. Our primary goal is to create a safe and enriching workplace where friends and family can pay their mortgages while pursuing meaningful daily activities and professional growth with full autonomy.
The clients and projects we take on reflect this vision; we help launch new products and processes in rapid small steps, focusing on human needs in a way that works for everyone. This approach ensures smooth work operations and minimizes dysfunction.
We have a full-time team of seven, including testers, designers, a technical writer, product people, and a network of contractors for graphics, UX, and more.
We've worked with many low-code platforms, and almost all of them led to a series of duct-tape workarounds in the later stages. While Noodl had a larger learning curve, each time I invested in learning a new technique, it felt valuable and foundational. In most other systems, it felt like I was learning a temporary hack with no future value.
Additionally, Noodl's stable foundation and robust troubleshooting tools make post-launch support and bug fixes much easier.
We recently developed a sales funnel application for a sales and marketing agency, which led to a more than 50% boost in the closing ratio AND a massive monthly cost reduction.
Their clients hire them to approach potential customers in person. The application aims to be a quick and reliable sales funnel. When they make a sale, the new client registers via a web app, and all sales are validated to ensure legitimacy.
Previously, the sales agency used a third-party verification app that cost thousands monthly. Furthermore, around 40% of sales were getting rejected due to inaccurate information unintentionally provided by the client. To resolve this, we connected to that competitor's API since clients were usually transitioning from that specific competitor and now, the data is always accurate.
Noodl was actually the third platform that I tried to use for this project. The reason I tried two others is that I was avoiding the learning curve. And, I ended up burning time using options that are much more boxed in.
Some of the features we needed to custom-build were:
We also made it so the agents can send an sms to the potential customer, who then completes the sign-up on their own device.
All was possible with Noodl. I don't believe there are many other platforms that would allow us to carry out this project.
Low-code tools like Noodl help you focus on specific skills, and using it alongside visual development was a significant accelerator for me.
The first thing is using best dev practices when we build. That’s a bit obvious though. “To be secure, do good security”.
Additionally, we have security experts who conduct reviews and provide guidance to avoid potential issues. One of our senior members, a security expert, dug into Noodl to see if he could find any red flags; he has found some frightening issues with other low-code tools.
His impression of Noodl was surprisingly positive — mostly in relation to his high standards and the trend of lower dev quality in so many other low-code platforms.
I love Noodl's cloud functions feature which highlights the difference between frontend and backend calls, which many low coders aren’t aware of. Sometimes if a tool is too simple, it can create hidden dangers. Noodl seems to strike the balance beautifully.