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Create amazing software.
Faster, better, and without limits.

Do more than what you thought was possible.

For the aspiring coder.

Empower designers to build production code, and turn junior devs into fullstack engineers. Everyone works in the same environment, no more wasting time on costly and time consuming handovers.

For the fullstack engineer.

Create modules and components in Noodl to extend capabilities and abstract specific functionality and make it more accessible and faster to work with.

THE PLATFORM

Noodl is a unified, continuous design & development platform for building new digital products and experiences.

Book demo

GET RAPID GET REAL

It’s simple. The faster you get real tech to real deployments, the more you can do with your time, and the better your app will be.

Design to Deploy Workflow

Noodl is perfect for deploying early experiments that you iteratively evolve into pilots and final deployments.

UI Component Library

Build fast with Noodl’s build-in component library to drag and drop UI components, which can be custimized in anyway.

Designing On Device

Open your Noodl projects on any device while building to get live feedback on the target device.

Early Tech Experimentation

Noodl makes sketching with technology feasible, and serves as a conductor in the technology orchestra.

YOU NEED CONTROL

Just because you want to work smarter, shouldn’t mean you sacrifice control of your tech or the experiences you create.

Visual Data Flow

See how connectivity and data is floating in a project while building. Making project handover and debugging much easier.

Driven by React

Noodl is build on React which ensures fast and reliable rendering and opens doors to litany of React libraries.

Device Connectivity

Have a IoT project in mind? Noodl comes with capabilities to easily receive and send data to micro controllers via MQTT.

Custom Javascript

Custom javascript is always at your hand if a specific task or integration is better solved the regular way.

Integrate Anything

Missing a node or specific technology? Noodl is built to make it easy to integrate external React and JavaScript libraries.

Open Source Modules

Noodl is constantly being expanded which makes working with intergrations as easy as dropping a node.

ALWAYS BE DEPLOYING

We don’t live in a waterfall world anymore. Data, users, deployments need to be available to your process from minute-one.

Integrated Database

Noodl's backend capabilities are built on Parse, and gives easy access to a database for your apps.

Built-in user management

Keep track of users with built-in user management nodes to create custom sign-in and sign up flows.

Deploy from minute one

Deploy your projects as soon as you have something that you want to test, share or put in production.

Cross team collaboration

Collaborate with your team by utilising Noodl’s build-in versioning control and project sharing features.

Models & Collections

Control data from client to server easier than ever with Noodl’s build-in Model and Collection nodes.

Some good reasons to Noodl.

Design Systems

Noodl has been used in several different companies to create, maintain and evolve design systems. By using a tool like Noodl to manage your design system your designers can own the system in every step, from design to actual implementation and bug-fixing.

Emerging Technology

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Dynamic Data

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Design to Deploy workflow

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“We were amazed by the iteration speed that was unlocked by Noodl. It translated to quicker live experiments, velocity of development, and convenient updates of an MVP in 3 weeks.”

Veronica Vicars
Founder @ NEXT, GSK

“The speed and flexibility of Noodl sets us apart from our competition. It allows design, and an iterative approach to thrive in an engineering-centric culture.”

Miho Momonoi,
TDS

“Noodl is clearly the future of development.”

Nathan Folkman
Sr. Director Software, Samsung

“Going from prototype to production is no longer a huge lift. With Noodl, we are able to unlock customer engagements that may not have been viable business in the past.”

George White
Chief Innovation Officer @ Cantina

Tackling the Innovation Crisis: Examining 3 Innovation Challenges for 2021 and 2022.  

Whether you’re a seasoned product manager or an innovation director at a company amid its digital transformation, building confidence and winning buy-in for your proposed directions is critical - but it is perhaps also more challenging than ever. If you’re pursuing customer-facing digital innovation, you probably already know that you are facing several momentous challenges. Below are three innovation challenges that may sound familiar to you.
Contributed by James Haliburton, Co-founder and CEO

Whether you’re a seasoned product manager or an innovation director at a company amid its digital transformation, building confidence and winning buy-in for your proposed directions is critical - but it is perhaps also more challenging than ever.

McKinsey has observed that in a post-crisis world, ninety percent of executives believe they expect Covid-19 to fundamentally change the way they do business over the next five years, with a lasting impact on customer needs.

More than seventy-five percent believed there are significant growth opportunities, but only one out of five have the expertise or resources to pursue this growth. 

If you’re pursuing customer-facing digital innovation, you probably already know that you face several momentous challenges. Below are three innovation challenges that may sound familiar to you.

1. Access to software developers 

There is a massive shortage of software developers, and this shortage will only get worse. Research indicates that the lack of skilled developers results in cancelled innovation projects and seventy-five percent reduction in productivity. 

Many organisations are increasing their outsourcing spend as a way to offset this. However, others are rethinking the need for trained software developers entirely. Designers, product owners, and other team members can leverage low-code and no-code platforms directly to develop software without the need for difficult to source engineering at all. Doing so can make an end-run around the typical sourcing issue while enabling new ways of working.

Interesting reading:

Analyzing The Software Engineer Shortage - By Thanh Pham - Forbes Technology Council

The 2021 Software Developer Shortage Is Coming - By Travis Breaux, Jennifer Moritz - Communications of the ACM


2. Breaking legacy processes

Say it with me, “design-driven innovation”. Everyone wants it, but how many succeed in actually doing it?

Being design-driven doesn’t simply mean adding someone to the team who can make your app look slick. Instead, this is about taking a highly iterative approach, basing your product decisions on feedback from real users, and running experiments in a real market or usage scenario early and often. Sound expensive and risky? It doesn’t have to be - run smoke tests, set up A/B experiments, or launch limited apps into a market to get real signals.

While it can sound daunting to work in new ways, at some point you need to push back against that old waterfall, top-down requirements process to achieve real leaps in value creation. Additionally, running design-driven experiments is likely much cheaper and faster to execute than you’d expect it to be..

Interesting reading:

What Lean Experiment to run? - By Erik van der Pluijm - From the Experiment Cookbook


3. Fast, meaningful signals & data

Most organisations are built to scrutinise change and avoid risk, making it difficult to push for innovative leaps based on a pitch and faith alone. However, if you can attain signals from users or customers early, you can get buy-in for significant investment in your next innovation or product development phase. Remember, you don’t need two-year orthogonal studies to move to the next stage of market experimentation, but getting signals from hundreds or thousands of users within just weeks might be within reach.

Naturally, collecting that data means you have to be prepared to kill your darlings and quickly pivot to another value proposition to test. The trick, of course, is to get to that meaningful data early and cheaply.

Ron Ashkenas over at HBR encourages us to Innovate with Urgency, one tip being:

“Engage in small experiments. First, think about change not as a big project but as a series of small experiments — what we might call probes into the future — to quickly learn, through in-the-field experience, what works, what does not, and what it takes to get a result. These tests can be conducted in days or weeks, similar to the way lean startups use prototypes to better understand what customers want and will pay.”

Interesting reading:

Innovate with Urgency — Even When There’s No Crisis - By Ron Ashkenas - Harvard Business Review Home

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The challenges are mounting... but not insurmountable! Starting small and practical is one key. But another is realising that the cost to get to tangible change is not as massive as it once was - understanding this should help unlock your ability to set up meaningful experiments, and new product development approaches. 

The good news is that opportunity is everywhere if you want it.

While some organisations are reducing their innovation spend to focus on stability alone, others are doubling down and can see a long-term advantage by investing in growth and transformation.


Competition is also fierce and sometimes comes from unexpected places - small teams can disrupt entire industries. Platforms like Prodikt were able to roll out a disruptive new business in months -  revolutionizing how architects and planners source sustainable building materials.


Customer and user behaviour has changed dramatically, making digital services offerings an existential necessity for many businesses. Whether it’s remote learning for education or hybrid workplaces, new behaviours in media consumption, or simply what recreation and looks like today - change has occurred rapidly over the last 24 months, as has our expectations on the digital services and apps we use.


Other interesting reading:

Innovation in a crisis: Why it is more critical than ever - By Jordan Bar Am, Laura Furstenthal, Felicitas Jorge, and Erik Roth - McKinsey & Company


If you want to continue the conversation, please find me on LinkedIn or you can reach me via email: james@noodl.net

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